MISKCITY
MISK City is Saudi Arabia’s first nonprofit fully digitalized city, designed to
inspire learning, creativity, and entrepreneurship
My role
Lead Designer
done with
Appswave
The story
MISK wanted a fully digital visitor experience, letting people book courts, explore the city, and engage through a design digital solution that feels both modern and futuristic.
The process
(Problem → Solution → Steps → Impact)
Market analysis
Stakeholder Interviews
On-site discovery
Information Architecture
Concept & Direction
Design Tokens & Variables
Material Design (Heavily Customized)
Specs & Handoff
Our impact
- Trendy app that matches Misks’ unique branding (even tho the branding had a marketing style not suited properly for digital products).
- Due to our success in reflecting the client’s vision, they decided to extend the contract for further projects = more profit.
Challenge
Build a digital solution to be used by everyone in KSA
Aiming for easy booking and how to make it flexible for the user to make edits through the booking process
- The heavy focus on the branding and how to match marketing branding with the digital product
- Trying to match the design’s core with the already existing backend from the client’s side [difficulty = max]
Solution
- We took the one-page approach, which means user can access all app’s main features through only the home page + they can view all statuses and notifications from the same place.
- After a branding analysis, we carefully defined how colors should be used across actions, interactions, animations, and sections. We also showed management that the existing brand wasn’t built for digital products—and they agreed. From there, we applied a bento design approach to shape the entire app.
- Heavy interaction & animations approach to keep the design fresh and feels young and alive.
Structure and Architecture
- We built a new app structure and architecture
- Prioritizing the most important features at the front and natural to reach.
